Privacy Policy

Operational Aesthetic ("Operational Aesthetic," "OA," "we," "us," or "our") respects your privacy and takes the information you provide to us seriously.

This Privacy Policy explains what information we collect, how we use it, how we may share it, and the choices available to you when you use the Operational Aesthetic website, services, and related products.

Operational Aesthetic is currently an early-stage business, and some of our technology, workflows, and service processes may evolve as the business develops. We may update this Privacy Policy from time to time to reflect those changes.

By using our website or purchasing or using our services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Operational Aesthetic.

Information you provide directly

When you use Operational Aesthetic, you may provide information including:

• — Your name and contact information
• — Information submitted through our questionnaires or guided exercises
• — Your preferences, goals, values, lifestyle information, experiences, frustrations, and other responses you choose to provide
• — Photographs or other images you upload
• — Information contained within or visible in those images
• — Information you provide when communicating with us
• — Information associated with purchases or transactions

Because Operational Aesthetic is designed to identify patterns across different areas of your life, some information you provide may be personal or sensitive in nature.

Please only provide information you are comfortable sharing for the purpose of receiving the service.

Information collected automatically

When you visit our website, certain information may be collected automatically by our website, hosting provider, analytics tools, or other technology providers.

This may include information such as:

• — IP address
• — Browser and device information
• — General website usage information
• — Pages visited
• — Referring website
• — Approximate geographic information
• — Information about how you interact with the website

The specific information collected may change as our website and technology providers evolve.

2. How We Use Your Information

We use information we collect for purposes including:

Providing the Operational Aesthetic experience

We use information you provide to:

• — Process your questionnaire and other submissions
• — Review and synthesize the information you provide
• — Identify recurring patterns and relationships across your responses and visual evidence
• — Create your personalized Identity Infrastructure™
• — Create related deliverables and materials
• — Support your use of Pattern Lab™
• — Communicate with you about your experience

Improving Operational Aesthetic

We may use information to:

• — Improve our methodology
• — Improve our questionnaires and user experience
• — Identify areas where customers need additional clarity or support
• — Test and improve products, features, and workflows
• — Understand how people interact with Operational Aesthetic

Business and administrative purposes

We may also use information to:

• — Process payments
• — Respond to questions and requests
• — Maintain business records
• — Protect the security and integrity of our services
• — Prevent fraud, abuse, or unauthorized activity
• — Resolve disputes
• — Comply with applicable laws and legal obligations
• — Enforce our agreements and protect our rights

3. Human Review and Processing

Operational Aesthetic is currently an early-stage business.

During our current fulfillment process, information you submit may be reviewed and processed by Operational Aesthetic personnel as part of creating, reviewing, and quality-checking your Identity Infrastructure and related deliverables.

As Operational Aesthetic develops, certain portions of this process may become automated or may be performed with the assistance of third-party technology providers, including artificial intelligence tools.

We may modify our processes as our technology, products, and business develop, while continuing to handle personal information in accordance with this Privacy Policy and applicable law.

4. Artificial Intelligence and Technology Providers

Operational Aesthetic may use third-party technology and artificial intelligence services to assist with activities such as analysis, organization, processing, hosting, storage, communication, or delivery of our services.

Depending on the stage of our business and the specific service being provided, information you submit may therefore be processed through third-party technology platforms.

We select technology providers based on the needs of the business and may change providers as our systems evolve.

We do not represent that every aspect of our service will always be performed using the same technology or workflow described at the time you first use Operational Aesthetic.

5. Your Photographs and Uploaded Content

Operational Aesthetic may ask you to upload photographs or other visual information because visual evidence is an important part of our methodology.

You are responsible for ensuring that you have the right to provide photographs or other content you upload.

Please do not upload photographs containing other individuals unless you have the appropriate permission to provide those photographs for this purpose.

You should also avoid uploading information that you do not want Operational Aesthetic or its service providers to process.

6. How We Share Information

We may share information in the following circumstances.

Service providers

We may share information with third-party providers that help us operate our business, such as providers of:

• — Website hosting
• — Cloud storage
• — Payment processing
• — Customer communications
• — Analytics
• — Artificial intelligence or other technology services
• — Security and fraud prevention
• — Other business or operational services

These providers receive information as necessary to perform services on our behalf.

Legal requirements and protection

We may disclose information when we reasonably believe disclosure is necessary to:

• — Comply with applicable law, regulation, legal process, or governmental request
• — Protect the rights, property, or safety of Operational Aesthetic, our customers, or others
• — Detect or prevent fraud, abuse, security incidents, or illegal activity
• — Enforce our agreements
• — Respond to a legal claim

Business transfers

If Operational Aesthetic is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. Aggregated and De-Identified Information

Operational Aesthetic may create or use information that has been aggregated or de-identified so that it is not reasonably associated with an identifiable individual.

We may use aggregated or de-identified information for purposes including:

• — Research
• — Understanding patterns and trends
• — Improving our methodology
• — Developing products and services
• — Conducting market or consumer research
• — Creating insights or reports
• — Other legitimate business purposes

We may also develop future research or commercial offerings based on aggregated or de-identified information.

We will not represent information as de-identified if we know it can reasonably be used to identify an individual.

Where applicable law requires consent or additional notice for a particular use, we will obtain that consent or provide that notice as required.

8. What We Do Not Do

Operational Aesthetic does not currently operate as a data broker.

We do not currently sell customers' individual questionnaire responses, photographs, Identity Infrastructure, or other personal information to advertisers.

If our business model changes in the future in a way that materially changes how personal information is used or disclosed, we will update our practices and this Privacy Policy as appropriate and provide any notices or obtain any consents required by applicable law.

9. Your Identity Infrastructure and Intellectual Property

Your personalized Identity Infrastructure and other individualized deliverables are created for your personal use.

Operational Aesthetic retains ownership of its underlying:

• — Methodology
• — Frameworks
• — Processes
• — Templates
• — Systems
• — Brand
• — Intellectual property
• — Proprietary techniques

Your personal information and individualized deliverables will not be used to transfer ownership of Operational Aesthetic's underlying methodology or intellectual property to you.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• — Provide our services
• — Maintain business and transaction records
• — Support customer requests
• — Improve our services where permitted
• — Resolve disputes
• — Enforce agreements
• — Comply with legal obligations
• — Protect our rights and the security of our services

Our retention practices may evolve as our systems and business mature.

When personal information is no longer reasonably necessary for these purposes, we may delete, de-identify, or securely dispose of it, subject to applicable legal or business requirements.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should also take reasonable precautions when submitting information online, including avoiding the submission of information that you do not want processed by Operational Aesthetic or its service providers.

12. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to:

• — Request access to personal information we maintain about you
• — Request correction of inaccurate information
• — Request deletion of personal information
• — Request a copy of certain personal information
• — Object to or restrict certain processing
• — Withdraw consent where processing is based on consent
• — Opt out of certain forms of targeted advertising, profiling, or sale of personal information where applicable

Not every right is available in every circumstance, and certain legal exceptions may apply.

To exercise a privacy request, contact us using the information provided below.

We may need to verify your identity before completing certain requests in order to protect your information.

We will respond to valid requests within the timeframe required by applicable law.

13. Children

Operational Aesthetic is intended for individuals 18 years of age or older.

We do not knowingly collect personal information from individuals under 18.

If you believe someone under 18 has provided personal information to Operational Aesthetic, please contact us so that we can take appropriate steps.

14. Third-Party Websites and Services

Our website or services may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices of third parties that operate those services.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

15. Changes to This Privacy Policy

Operational Aesthetic is an evolving business, and our products, technology, and processes may change over time.

We may update this Privacy Policy from time to time to reflect:

• — Changes to our business
• — Changes to our products or services
• — Changes to our technology or processing practices
• — Changes in applicable law
• — New privacy or security practices

When we make material changes, we will provide notice as required by applicable law.

The "Last Updated" date at the top of this Privacy Policy indicates when it was most recently revised.

16. Contact Us

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact:

Operational Aesthetic
Tulsa, Oklahoma
Email: sarah@operationalaesthetic.com